Media Matters Archives - Index
1. Welcome to "Media Matters"
2. Understanding the reporter's mindset
3. How do I serve up the info? Any way the reporter wants it!
4. How to alienate a reporter
5. Losing those "I don't have time right now" blues
6. The news doesn't "just happen"
7. Coverage versus publicity
8. When and why should I use a news release?
9. Crafting a news release
10. Sending out the news release: how to make sure it gets read
11. Creating and maintaining your media list
12. Don't send your news release -- unless you want it used
13. Are you media-shy?
14. Are there any advantages to working with mass media?
15. Did I say that? Don't be so sure you didn't.
16. What's an "op-ed" article -- and why should you want one?
17. Writing an op-ed, part 1
18. Writing an op-ed, part 2
19. Writing an op-ed, part 3
20. A word is a word is a word -- or is it?
21. Words have their own life
22. The best-laid plans . . .
23. When asking for a correction may be the wrong move
24. Our June Training Workshop
25. Freebies, give-aways and big documents
26. Planning your report to attract media attention
27. Using "news hooks" in your report
28. Structuring your report to interest the media
29. How to release your report
30. Using a media campaign to publicize your report
31. Dissemination and utilization: reaching the media effectively through your website
32. Dissemination and utilization: your internet website and email serve different functions
33. Dissemination and utilization: email is not enough!
34. How will the world find your website? Getting search engines to work for you.
35. Can everyone actually get info from your website? Not if you use PDF.
36. Keep it simple!
The value of archives and dating
38. Make lists!
39. What do you have to say about the holidays?
40. African-Americans and disability research: worth news coverage
41. How to get a newspaper to write an editorial supportive of your issue
42. Using local television news coverage for dissemination
43. Does your dissemination constitute "lobbying"?
44. "Talking points": they're called that for a reason
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